INFINITI to Restructure Operations to Drive Profitable Growth in North America and China. Brand to withdraw from Western Europe in 2020

Hong Kong (March 12, 2019) – INFINITI Motor Company has today announced a restructuring plan that will focus the brand on its largest growth markets, specifically North America and China, while withdrawing from Western Europe.

This restructuring plan will have no impact on INFINITI’s ongoing operations in Eastern Europe, Middle East and, Asia, which continue to grow.

As part of the plan, INFINITI will electrify its portfolio from 2021 onward, discontinue diesel offerings and focus its resources on its biggest opportunities. The Company will place more focus on its SUV lineup in North America, bring five new vehicles to China over the next five years, work to improve quality of sales and residual value, and realize more synergies with Nissan Motor Company. This is all part of INFINITI’s vision to become a top challenger brand in the premium segment.

Withdrawal from Western Europe
In anticipation of its planned withdrawal from Western Europe in early 2020, the Company is working to find alternative opportunities for any employees who would be affected, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate. Once this is complete, INFINITI will work with its retailers to conclude end of franchise agreements, providing the support and services necessary to ensure a smooth transition.

INFINITI retail operations are to remain operational until a tailored transition plan is put in place for continued aftersales services, including vehicle servicing, maintenance and warranty repairs. For additional information, customers can contact their local INFINITI customer services center (see below) or visit the ownership section of the INFINITI website

As a result of this restructuring plan, production of the Q30 and QX30 is to cease by mid-2019 at the manufacturing location in Sunderland, UK. Plant management will discuss any impact on the plant with employees and their representatives.

INFINITI and Nissan Motor Corporation are confident in this restructuring plan for the long-term vision and success of the brand, for its employees, customers and shareholders.


Customer support contact information for INFINITI customers;

Czech Republic
  Phone number 
+43 (0)720 116478
+32 (0)28 08 99 77 
+359 (0)2 492 8385
+420 234 280 709
+33 (0)9 75 18 18 95
+49 30 56 79 69 28
+36 (0)1 550 7945
+39 06 9480 3905
+352 (0) 20 30 12 59
+31 (0)20 369 03 23 
+48 22 12 84 983 
+41 (0) 22 501 77 48
+44 (0) 2070 483700 

Customer support available Monday to Friday, 09:00 to 18:00

Customer support email -

INFINITI Motor Company Ltd. is headquartered in Hong Kong with representations in markets around the world. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, North America and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing. INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies. From the 2016 season, INFINITI is a technical partner of the Renault F1 Team, contributing its expertise in hybrid performance.

More information about INFINITI and its industry leading technologies can be found at You can also follow INFINITI on Facebook, Instagram, Twitter, LinkedIn and see all our latest videos on YouTube.

For INFINITI Communications, contact:

Trevor C. Hale
General Manager, Global Communications
M: +852 9664 1271

Terry Steeden
Manager, United Kingdom Communications
INFINITI United Kingdom
T: +44 (0)7796 938516

Kyle Bazemore
Director, INFINITI Americas Corporate Communications
T: +1 615 725 3210

Sunderland and Manufacturing Communications – Nissan Motor Company
Paul James
General Manager, Nissan Europe Communications
T: +33172672422

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