Hong Kong – 2. May 2013 - Hiroyuki Fushiki (53) has been named General Manager, Infiniti Product Strategy, effective April 1, 2013. In this role, he will be responsible for the definition and implementation of Infiniti’s future product portfolio in order to support the company’s brand promise and its projected growth. Fushiki will be based at Infiniti’s global headquarters in Hong Kong and report directly to Johan de Nysschen, President of Infiniti Motor Company Ltd. 

“A strong product portfolio is the basis for Infiniti’s growth,” said President of Infiniti Motor Company Ltd., Johan de Nysschen. “We are determined to transform the company and set it up for future success. Hiroyuki is a passionate car guy who fully understands the premium market, its customers and their requirements. I am very pleased to have him as the next new member on our new and dedicated Infiniti leadership team, and we welcome him to Hong Kong.”

Fushiki is a seasoned Product planner with almost 30 years of global experience. He joined Nissan in 1983 as an engineer in the Planning group within the Engineering division. Throughout his career, he worked on a variety of vehicles including premium SUVs such as the Infiniti QX56 and JX35. In addition, he brings experience from multiple global vehicle programs including some that were implemented jointly with other automotive companies.

Fushiki is a Japanese national. He has a degree Bachelor in Mechanical Engineering from Mie University in Japan.

About Infiniti:
• Infiniti, the premium automotive brand, reflects its brand promise "Inspired Performance" with a model line-up of saloons, coupés, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. Infiniti continues to launch across the globe through a dedicated network of Infiniti Centres that share a commitment to exceptional hospitality throughout the entire period of ownership.

• Infiniti was launched in 1989 in the United States. Infiniti’s global footprint expanded into Canada in 1990, Taiwan in 1997, the Middle East in 2004, Korea in 2005 and Russia in 2006. Global expansion continued in 2007 with Infiniti Centres opening in the Ukraine and in one of the world’s fastest growing luxury automotive markets, China. In 2008 Infiniti launched in Western and Central Europe which has added 19 additional markets. Infiniti is sold globally in 47 markets to date.

• Since May 2012, Infiniti Motor Company Ltd.’s new global headquarters is situated in Hong Kong, headed by Johan de Nysschen as President of Infiniti.

• Since the 2011 season Infiniti has been a major partner of the Red Bull Racing Formula One team. The team will be known as Infiniti Red Bull Racing from the 2013 season as the relationship evolves to make Infiniti the title partner and lead technical partner with a shared engineering expertise that delivers benefits for the race track and the road. Earlier this year, three-time world champion Sebastian Vettel was appointed Infiniti’s Director of Performance.

Stefan Weinmann
General Manager, Infiniti Global Communications
Infiniti Motor Company Ltd., Hong Kong
Mobile: +852 9447 9973
Email: stefan.weinmann@infiniti.com

Nathalie Greve
Senior Manager, Infiniti Global Communications
Infiniti Motor Company Ltd., Hong Kong
Mobile: +852 9447 9711
Email: nathalie.greve@infiniti.com

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