Rolle, Switzerland (8 May 2013) – Infiniti has appointed Steve Oliver as the new Regional Director for North Europe covering the UK and Holland, effective immediately. In this role, he will be based at the regional office in Rickmansworth, Hertfordshire.


Oliver brings to Infiniti a wealth of automotive experience ranging from pan-European customer service programs to sales, marketing and dealer network development. Most recently he held a senior position within Aura, a leading customer research and marketing solutions agency that specialises in the automotive business.  Prior to this he worked for both Honda and Peugeot.


Oliver commented on his new appointment: “I am pleased to be joining Infiniti at such an exciting time. Not only do we have the imminent introduction of the all new Infiniti Q50 but the company is also undergoing a major transformation globally and in Europe in order to prepare itself for future growth. This clearly shows the determination of Infiniti to become a leading global player within the premium sector and it is great to be a part of it at such an early stage.” 


Oliver succeeds Tony Lewis who has moved to another position within the overall company.




About Infiniti


• Infiniti, the premium automotive brand, reflects its brand promise "Inspired Performance" with a model line-up of saloons, coupés, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. Infiniti continues to launch across the globe through a dedicated network of Infiniti Centers that share a commitment to exceptional hospitality throughout the entire period of ownership.


• Infiniti was launched in 1989 in the United States. Infiniti's global footprint expanded into Canada in 1990, Taiwan in 1997, the Middle East in 2004, Korea in 2005 and Russia in 2006. Global expansion continued in 2007 with Infiniti Centers opening in the Ukraine and in one of the world's fastest growing luxury automotive markets, China. In 2008 Infiniti launched in Western and Central Europe which has added another 19 markets. Infiniti is sold globally in 47 markets to date.


• Since May 2012, Infiniti Motor Company Ltd.'s new global headquarters is situated in Hong Kong, headed by Johan de Nysschen, President of Infiniti Motor Company Ltd.


• Since the 2011 season Infiniti has been a major partner of the Red Bull Racing Formula One team. The team will be known as Infiniti Red Bull Racing from the 2013 season as the relationship evolves to make Infiniti the title partner and lead technical partner with a shared engineering expertise that delivers benefits for the race track and the road. Earlier this year, three-time world champion Sebastian Vettel was appointed Infiniti’s Director of Performance.

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Contact details:

Terry Steeden – Communications Manager – North Europe
T: +44 (0)1923 899153
M: +44 (0) 7796 938 516 

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