Infiniti appoints Simon Cox as Design Director, Infiniti Design London

HONG KONG / LONDON – Infiniti has appointed Simon Cox (53) Design Director, Infiniti Design London studio.  In this role, Cox will be based in the new bespoke Infiniti design studio in London, which is planned to open in October.


"This is a key appointment for Infiniti as we continue to define Infiniti’s design evolution” said Chief Creative Officer, Shiro Nakamura. “We have made the strategic decision to establish dedicated design studios for Infiniti in order to sharpen the Infiniti brand further.  The London Paddington studio is the first example, and other global studios in San Diego (United States) and Beijing (China) will follow suit. Simon Cox as the Design Director for the London studio will play a key role in the evolution of Infiniti design.”


Cox will report to Infiniti Executive Design Director, Alfonso Albaisa.
“Simon brings an enormous wealth of passion and experience to our design team in London. His arrival will enable us to further develop our unique design language,” said Albaisa.


Cox has over 30 years’ experience in the automotive industry. During this time, he has been actively involved in the design of a number of award-winning concept and production vehicles.


"Taking on the role of Design Director, Infiniti Design London is an exciting challenge,” Simon said. “The new Infiniti design studio in London is a great opportunity to develop the Infiniti brand and products from a European perspective.”


After studying Fine Art, Jewelry design, product design and automotive design at the Royal College of Art in London, Cox decided to combine his creative education with one of his other passions – sports cars – after a visit to the 1977 Geneva Motor Show.


Cox joins Infiniti after an automotive design career with companies such as Peugeot, Ford Motor Company, Lotus Engineering, Isuzu Motors, and General Motors.


For Infiniti Global Communications, contact:
Stefan Weinmann
General Manager, Infiniti Global Communications
Infiniti Motor Company Ltd., Hong Kong
Mobile: +852 9447 9973

Nathalie Greve
Senior Manager, Infiniti Global Communications
Infiniti Motor Company Ltd., Hong Kong
Mobile: +852 9447 9711


Emma Wilkie
Infiniti Europe Communications and Events Manager
Mobile: +41 79 701 8225


About Infiniti:


Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in approximately 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan and the United States. Production in China and Europe will start soon along with the expansion of the brand’s portfolio.


As the Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing, Infiniti has a far-reaching technical collaboration with the Formula One team, and Sebastian Vettel, its triple World Champion driver, serves as Infiniti’s Director of Performance.


More information about Infiniti, its Total Ownership Experience® and its industry leading technologies can be found at For the latest news on Infiniti, visit, “like” Infiniti on Facebook follow the brand on Twitter

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