ROLLE ¬– Infiniti has announced that Simone Piattelli Palmarini will head up public relations for Infiniti EMEA (Europe, the Middle East and Africa). Based in Rolle, Switzerland, and reporting to Fintan Knight, Vice President of Infiniti EMEA, Piattelli Palmarini takes up the reins as Public Relations Manager on 1 September – the start of what will be one of Infiniti’s busiest-ever periods in Europe.


Known to many in the media for the four years he spent as corporate and product communications manager at Ferrari, Simone Piattelli Palmarini is an experienced communications professional who has worked across a spread of sectors. He began his career as a journalist writing for national newspapers in Italy.


“Infiniti has so many great stories to tell now and in the coming weeks,” said Fintan Knight. “Simone’s wide-ranging experience and premium-brand emphasis makes him exactly the right person to get our messages across and share with everyone the energy, innovation and passion that is driving Infiniti forward.”


Piattelli Palmarini arrives at Infiniti as its expansion into new sectors, targeting a new generation of premium buyers, speeds up in Europe. Later this year the all-new Q50 premium sedan is launched on the market while the Infiniti Q30 Concept makes its global debut in Frankfurt on 10 September.
“This is a very exciting time for Infiniti with so much new product,” said Simone Piattelli Palmarini. “With such a distinctive and vibrant premium brand there is a great deal that can be done on the communications front, and I am looking forward to the challenge of that immensely.”


After his studies in political science at Cesare Alfieri University in Florence, Piattelli Palmarini began his career as a freelance correspondent for La Repubblica, later becoming a magazine editor-in-chief. He first moved into corporate communications as a press officer with Piaggio. He joined Pirelli as media relations officer before moving to Ferrari in 2000 where he was responsible for coordinating the product and corporate media activities of Ferrari worldwide. Since 2004 Piattelli Palmarini has worked in senior corporate communication roles in the industrial, gaming and tobacco sectors.


Simone Piattelli Palmarini is married and lives in Switzerland. Born in Florence, he is fluent in Italian, English and French.




Emma Wilkie
Infiniti Europe Communications and Events Manager
Mobile: +41 79 701 8225


About Infiniti:


Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in approximately 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan and the United States. Production in China and Europe will start soon along with the expansion of the brand’s portfolio.


As the Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing, Infiniti has a far-reaching technical collaboration with the Formula One team, and Sebastian Vettel, its triple World Champion driver, serves as Infiniti’s Director of Performance.


More information about Infiniti, its Total Ownership Experience® and its industry leading technologies can be found at For the latest news on Infiniti, visit, “like” Infiniti on Facebook follow the brand on Twitter

Back to top