INFINITI signals electrified future with Prototype 10

Hong Kong – At the 2018 Pebble Beach Concours d’Elegance, INFINITI will unveil its striking Prototype 10 concept car, a daring electrified speedster that provides a window into the brand’s desire to deliver driving pleasure and thrilling performance from electrified powertrains.

In creating the single-seat Prototype 10, INFINITI has re-imagined the classic speedster with a cool, clean, forward-looking design. The concept is a natural evolution of the form language first seen in the INFINITI Q Inspiration and hints at future design cues for the brand. INFINITI plans to electrify all of its new production cars from 2021 onwards.

“The INFINITI Prototype 10 echoes the layout and design of some of the most evocative car designs of all time, where power was celebrated through high-powered single-seat competition cars. Our new concept speaks of an electrified future, something which is reflected in its form and details. It is appropriate that we found inspiration in an optimistic bygone era in which cars were characterized by the simple love of driving.”
Karim Habib, Executive Design Director, INFINITI

INFINITI’s new concept will be revealed at Pebble Beach on 23 August 2018. Full media information will be available from www.InfinitiPressPacks.com.

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About INFINITI:
INFINITI Motor Company Ltd. is headquartered in Hong Kong with representations in 50 markets around the world. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, North America, United Kingdom and China.  INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing. INFINITI is in the middle of a major product offensive.  The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies. From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.

More information about INFINITI and its industry leading technologies can be found at www.INFINITI.com. You can also follow INFINITI on Facebook, Instagram, Twitter, LinkedIn and see all our latest videos on YouTube.

Contacts:

For INFINITI Global Communications, contact:


Jon Walsh
Senior Manager, INFINITI Global Communications
INFINITI Motor Company Ltd., Hong Kong
Mobile: +852 9447 9705
Email: jon.walsh@INFINITI.com

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