INFINITI Sets New Sales Record in 2016

  • More than 29,000 vehicles sold in Europe, Middle East and Africa
  • 140% increase in Western Europe on strength of Q30 and QX30
  • Continued dealer and service network expansion 

Rolle, Switzerland – INFINITI achieved a new all-time high sales record in the region comprised of Europe, the Middle East and Africa (EMEA). More than 29,000 vehicles were sold in 2016, up 8,000 or 37% from 2015. In the highly-competitive Western and Central European region, the brand more than doubled its sales. The 16,600 vehicles sold in Western and Central Europe last year represent an increase of 140% or almost 10,000 vehicles. The increase is largely driven by the strong success of the company’s new compact Q30 and QX30 vehicles as well as a substantial expansion of the dealer network. 

In the overall EMEA region, combined sales of Q30 and QX30 amount to more than 12,000 and account for more than 40% of INFINITI’s total volume. 

“INFINITI continues to make excellent progress in Europe and the entire region,” said Raoul Picello, INFINITI Vice President, Europe, Middle East and Africa. “With Q30 and QX30, INFINITI has further expanded its portfolio and entered the compact segment. These two vehicles have been strongly received by industry observers and customers alike, propelling our sales volume significantly. With the all-new Q60 sports coupe and the fuel efficient twin turbo 3.0 V6 launched last year and the revolutionary variable compression turbo engine on the horizon, we are confident to further build our position in the premium market.” 

In Western Europe, INFINITI more than doubled its sales in virtually every individual market. Strongest markets are France (4,000 vehicles, up 210%), the UK (3,000 vehicles, up 114%), Italy (2,300 vehicles, up 460%), and Germany (2,000 vehicles, up 106%). 

In the Middle East, INFINITI sold 7,700 vehicles and increased its market share from 6.0 to approximately 6.4% in an overall premium market that is under strong pressure and declined by more than 10% versus 2015. 

In the course of 2016, INFINITI increased the number of its retail centers in Western and Central Europe from 72 to 98. In addition, INFINITI has set up a network of Authorized Service Partners – 81 in the last two years - providing a convenient and reliable assistance and premium repair service to its customers. 



INFINITI Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. INFINITI plans to also expand manufacturing into Mexico by 2017. 

INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing. 

INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies. 

From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance. 

More information about INFINITI and its industry leading technologies can be found at You can also follow INFINITI on Facebook, Instagram, Twitter and LinkedIn, and see all our latest videos on YouTube. 


For INFINITI Global Communications, contact: 

Stefan Weinmann
General Manager, INFINITI EMEA Communications
Phone: +41 21 822 49 12
Mobile: +41 78 627 64 38

Peter Trampert
Coordinator, INFINITI EMEA Communications
Phone: +41 21 822 51 97
Mobile: +41 78 643 85 94

Back to top