New Infiniti Center to open in Bremen, Germany

  • First German site to fully implement all CI guidelines
  • Center offers offices, workshop areas, spare parts warehouse

Rolle, Switzerland / Bremen, Germany – Infiniti enhances its dealer network to further power its representation in Germany, Europe’s biggest market. Together with Moehler Group, the car manufacturer celebrated the inauguration of its new showroom in Bremen. The brand-new Infiniti Center is the first dealership across the country to implement all Infiniti CI guidelines and fully meets the standards of the IREDI – Infiniti Retail Environment Design Initiative – design concept.

The total space of 400 square meters qualifies for six vehicles as well as office and workshop areas, including a warehouse for spare parts, so that Infiniti will be able to best meet all needs and requirements customers may have. The investment for this new site accounts for 1.6 million euros.

In order to provide a clear architecture and modern design in a premium environment, only high-quality materials have been used. As such, the so-called feature glass wall serves as a very fashionable and distinctive feature for the new Infiniti showroom.

Right from the beginning of sales activities, twelve newly hired employees will deliver the exacting service that potential and existing customers do deserve. In this regard, Moehler Group plans to sell 70 cars still in 2016. On the long term, the operator counts on delivering up to 250 units to its customers per year – well supported by Q30 and soon-to-come QX30 as well as Q60 sports coupe, all of which are part of the new Infiniti portfolio.

Bremen is currently the sixth Infiniti site in Germany, joining dealerships in Hamburg, Berlin, Dresden, Dusseldorf and Frankfurt – in addition there are six service partners across the country so far. The Bremen center opening is another testament of the Infiniti network growing fast across Europe. Shortly prior to it, Infiniti celebrated the inauguration of a new showroom in the Italian city of Torino.

ENDS

About Infiniti:

Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China.  Infiniti plans to also expand manufacturing into Mexico by 2017.

Infiniti design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.

Infiniti is in the middle of a major product offensive.  The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies.

From the 2016 season, Infiniti is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.

More information about Infiniti and its industry leading technologies can be found at www.infinitipress.eu and www.infiniti.eu. You can also follow us on Facebook, Twitter, LinkedIn and see all our latest videos on YouTube.

Contacts:

For Infiniti Communications, contact:

Rene Kreis
Manager Public Relations
Infiniti Europe, Middle East & Africa
Phone: +41 21 822 59 81
Mobile: +41 78 688 64 65
Email : rene.kreis@infiniti.eu

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