Rene Kreis New Head of Communication for Infiniti EMEA

Rolle – Rene Kreis has been named Communications Manager, Infiniti EMEA (Europe, Middle East and Africa), reporting to François Goupil de Bouillé, Vice-President Infiniti EMEA.

Kreis (56) is joining Infiniti from Cadillac Europe.

“We are pleased to have a seasoned PR professional leading Infiniti EMEA’s Communications activities at a crucial point in time”, said Goupil de Bouillé. “Rene brings with him a wealth of experience from various leading PR positions that he held for GM in Europe and Asia Pacific. With Infiniti just launching its European built Q30 premium compact car and its continuously expanding portfolio of premium passenger cars, crossovers and SUV’s, our brand is poised to grow its business across Europe, the Middle East and Africa.”

“There couldn’t be a better moment to join Infiniti” said Kreis. “With the imminent launch of the Q30, its first passenger car manufactured in Europe, Infiniti is opening a new chapter in its successful business strategy and is set to attract new customers in one of the most popular vehicle segments in Europe.”

Before joining Infiniti, Kreis has held various leading PR positions at GM in Europe and Asia Pacific. He began working for GM in 1993 at their European headquarters in Zurich assuming roles in corporate and product communications. From 2000 through 2007 he served in various PR assignments in Singapore, Seoul and Shanghai. In 2008 and 2009 he was in charge of Opel brand and product communications in Ruesselsheim before returning to Zurich to become the spokesperson for Chevrolet in Austria and Switzerland and since 2012 for Cadillac Europe.

Kreis started his automotive career as an editor of the Swiss automotive weekly Automobil Revue in 1986 before moving into the PR field where he initially worked for Toyota Switzerland.


About Infiniti:

Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States and China. Production in the UK will start in 2015, bringing with it significant expansion of the brand’s portfolio. Infiniti plans to also expand manufacturing into Mexico by 2017.

As the Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing, Infiniti has a far-reaching technical collaboration with the four-time FIA Formula One World Championship winning Team.

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