Infiniti’s “SYNAPTIQ” Wins Design Award at Los Angeles Auto Show

  • Infiniti’s SYNAPTIQ receives most votes online in People’s Choice Award poll
  • 11th LA Auto Show Design Challenge focused on 2029 human:transit interface
  • SYNAPTIQ uses augmented reality, 3D hologram, and wearable technologies

LOS ANGELES/HONG KONG (Nov. 22, 2014) – Infiniti has won the first-ever People’s Choice Award as part of the 11th annual Los Angeles Auto Show Design Challenge with SYNAPTIQ, a unique answer to this year’s theme of “Sensing the Future: How Will Cars Interact With Us In 2029?”

Infiniti designers looked toward the future in which augmented reality, 3D hologram, and wearable technologies may be a part of the everyday driving experience, creating a seamless interaction between man and machine. 

To demonstrate exactly how these futuristic technologies could be used to make driving even more interactive, the Infiniti Design team imagined a vehicle triathlon called the A.R.C. Race which includes air, rally, and circuit competitions.

For each of the three races, the SYNAPTIQ design provides a universal fuselage for the driver to control each of the different air, rally, and circuit vehicles. 

Infiniti’s entry received the most online votes from visitors to the LA Auto Show Design Challenge’s Facebook® page, allowing the automaker to receive the first-ever People’s Choice Award in the program’s 11-year history.

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About Infiniti:

Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States and China. Production in the UK will start in 2015, bringing with it significant expansion of the brand’s portfolio. Infiniti plans to also expand manufacturing into Mexico by 2017.

As the Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing, Infiniti has a far-reaching technical collaboration with the four-time FIA Formula One World Championship winning Team.

More information about Infiniti and its industry leading technologies can be found at You can also follow us on Facebook, Twitter, Instagram, LinkedIn and see all our latest videos on YouTube.


For Infiniti Global Communications, contact:

Matthew Davis
Director, Infiniti Global Communications
Infiniti Motor Company Ltd., Hong Kong
Phone: +852 3948 0217
Mobile: +852 9542 1711

Jon Walsh
Senior Manager, Infiniti Global Communications
Infiniti Motor Company Ltd., Hong Kong
Phone: +852 3948 0129
Mobile: +852 9447 9705

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